Nonprofit Chat Notes and Tips
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PR Panel: How to Be Sure That Your Nonprofit Brand is Recognized
The Nonprofit Chat live was a panel of experts on getting recognized. They represent various type of expert skills and backgrounds. The common trait is that all of them are competent at getting connected and recognized for your brand.
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Notes from the session.
3 Keys to Effectively Increase and Maintain Your Visibility – Bill Gilmer
1) having the right message – branding
2) having the right people – sending the right message to the right people
3) with the right rythm – rythm builds trust
Snow ball effect happens when you can do these three things for three years!!
Panelists: Doug Brown Newswire
Bill Gilmer – Wordsprint
Shannon Gronich – Media Magic/Business Acceleration Summit
Test All of Your Messaging Using Your Mailing List Doug with Newswire
- Take your list and write your two best subjects lines that are kind of different.
- Send 10% of your list subject line A then another 10% of your list subject line B
- Both with the same copy….then evaluate! One out of two will stand out.
- Take another 10% put the body. You will compare the rate of clicks and action.
Now you have 70% of your list you can email with your best subject and copy. This will double your response rate.
Media Magic Intensive Live Event
August 10-11, 2017 in Melbourne Florida
Cool Tool for Remaining Visible Year Round! Russ Dennis www.DaysOfTheYear.com
July 18, 2017
Strategy – Driving to Abundance with Ed Bogle, Master Strategist
Learn what’s missing that might be limiting the income of your charity
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Ed Bogle is a Strategic Planning Consultant that serves as a mentor, coach and consultant to entrepreneurs and non-profit executives. In the case of non-profits, Ed specializes in developing and implementing innovative solutions in defining their strategic value to those they serve and building a “brand” that moves beyond scarcity to a level of abundance.Â His firm ideationEDGE works with their clients to understand their “value” creation and “revenue” production.
He has worked with and served as a coach and mentor to several non-profits and two of Inc Magazine’s Entrepreneur of the Year regional winners. He developed a deep passion for non-profits through a frustration from serving on boards and seeing great visionary work die due to funding shortages and donor fatigue. Understanding revenues and creating abundance comes from carefully crafted strategies driven from a long-term vision and a constancy of purpose.
The Show Notes:
Q 1. What is strategy and why is it important to the charity I lead?
A1. Everyone in the organization needs to be a part of the development of strategy. They should develop their roles which lends ownership
Constant Innovation and Collaboration aid in Promoting the Brand. I Use a One Page Framework that Everyone Signs at End of Major Planning Processes That Raises Level of Consciousness Around Work You Do. The Need For Change is Identified at Levels Closest to Clients they Serve Among Staff and Volunteers (Servant Leaders)
“Don’t Get Stuck in Activity Mode, Move Into Results Mode.” – Hugh Ballou
Q: Why have a One Page Framework Document?
Ed Bogle: “It is Easy to View and Digest Because it Links to Supports & Detail, Provides an Agenda for Leadership, and Provides a view that is backward and forward looking. (Rear View Mirror and Windshield). Some Organizations Like Twitter have Disposed of Rear View Mirror and Only Move Forward Making Changes on the Fly.”
“Leadership Guides Everyone Through the Process of Change!” Russ Dennis
Q2. Does a written strategic plan limit my creativity?
The Systems You Put Together are The Container for Creativity. It is Limited Because It Is Expected to Come From the Top. In the Future Creativity Comes From All Over The Organization.
One Of The Great Limits is Seeing Young People Held Back By Leaders. Transformational Leaders in Innovative Organizations Invite Creativity From Everyone on the Team. Compulsive Innovation and Collaboration Should be The Order of the Day. Regular Check-Ins Are the Key. Young People Will Not Engage If They Don’t Know Your Why!
Strategy Is Flawed Unless It Makes Your Work Relevant to Everyone It Touches! Phased Growth Plans 5 to 7 Years With Rolling Checkins (Quarterly) Keep You Moving Forward.
Committees Are Effective When Attached to Strategy Instead of Functions
Integration of Leadership Into Strategy – Everyone Needs to Understand the Mission; Mass Scale and Superiority of Defense (Competing for resources); Mission is Unchanging and What Everyone Should Be Attached to; Objectives Are Parts the Are Firm. Clarity of Mission and Attachment to Purpose is Important for Charities.
“Engagement in Social (and Other) Issues occurs When Government Backs Out!” – Ed Bogle
Q3. Why and how should the board be involved in the planning?
A3. Set Up Board Mentoring and Masterminds to Work with Staff and Servant Leaders to Look at Internal and External Environments; Build Alliances to Get Things Done; Focus on Purpose With Long Term definition; Create Plans for All Levels that Are Integrated. People Who Volunteer Need to Be Excited About What You Are Doing (All Levels of Organization)
Transforming This Excitement Into Action Is The Key. You Have to Connect Others With Your Brand On An Emotional Level. The Board Has to Drive That and Everyone Else Must Mirror and Embrace It! Approach Your Work as an Evolution (Phased Growth)
“All Brands Have Emotion; Make Sure Yours Drives Good Ones” – Ed Bogle
Closing Thoughts – Strategy Is A Discipline; Clarity of Brand is Where It Stops and Starts; Find and Keep Your Constituents
July 11, 2017
Increase Your Reach and Donations: Learn About How to Get $10K in Free Adwords
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Pip Patton and John Zentmeyer will share secrets about how to
get $10K in free Google AdWords monthly and how to drive more traffic to your website for more engagement and more publicity. Their company, Search Intelligence LLC, based in Tampa Florida, is a digital marketing agency.
‘We believe that marketing in today’s digital age should not be confusing to utilize and benefit from.’
We help you accomplish this by offering digital marketing services that are easy to understand and implement. Our services start with SEO and include optimized website design, social media management, video marketing and traffic analysis so you can make informed decisions about your marketing strategy.
We also work with non-profits by helping them apply for and obtain a Google Grant. A Google Grant is a grant of $10,000 in AdWords advertising each month for your non-profit. You can use the grant to promote your non-profit and gain more exposure online; increase awareness, recruit volunteers, promote special events, etc.
Notes from the Interview
Why do we care if people come to our websites?
Need for visibility brings more of people you want to see, online is where people are looking.
Not ranking on Google is like being 100 miles off the highway with no lights turned on. No one can find you!
You can’t get the word out on your work if no one can find you.
How do you figure out who to attract to your website?
Extensive interview with client, create keywords and Adwords to drive traffic, find out what people are searching for through online research, very few people aware of what prospects are searching for and tax status is not a factor.
Online is where more search for info takes place!
1. What is a Google Grant and How Do I Apply?
Google’s way to give back to the community; $10,000 month available to 501(c)3; keyword bids restricted to $2 or less; must find enough keywords to use all of the funds.
Qualifications – verify status as charity; apply online; campaign (Adwords) must be ready to go when launching
2. What is SEO and why do I need it for my charity or church?
Paid v. Organic Search priority given to paid; Ranking based on most relevant to search according to Google who cater to their own customers; can use best keywords when they are paid for; Google rates the information you provide, you have to build authority; organic search provides 5 times amount of results as paid search; you have to build credibility through your results; good information adds to your authority!
Facebook uses pixels attached to your website to build a â€œsmart dat profile.â€ Google does not do this for you.
LinkedIn relation to Google – optimized profiles are critical to building authority, it helps develop authority
Organic Reach – Basics
Clarity around what you do needs to be clear to Google tech; links back to high authority sites on subject helps (on page SEO) must be relevant and valuable; Google grades authority based on links from other sites, social media, or blog posts that are shared or other shared information. This all takes time using SEO.
Only 18% to 20% of traffic comes from paid search. The rest is organic! The top 3 get the lion’s share!
Analytics tell you what people type in to find you. Free tutorials available from Google.
One-third of searches on monthly basis are different from anything theyâ€™ve ever seen before!
Buffer and QUUU work together
How do people learn how to do SEO in a way that helps them?
Creating a presence on the main social media sites use tools like Buffer (link posts to other sites); Quuu – (Aggregator of articles and information for curation); make sure you include some original content that increases engagement
Basic Visibility Enhancers – get more than one account (the Big 5; Facebook, LinkedIn, Twitter, Google+, and Instagram); have accurate info on all sites; hire someone who has expertise because everything changes frequently
Algorithms for mobile and desktop differ, mobile friendly search is more important all the time; by 2018 it will dominate rankings; far more searches on mobile than desktop!
Closing Thoughts – (John) Go through strategy form to provide the types of information they need to provide good service; stay in your wheelhouse and focus on what you know, let your SEO experts to help you get where you need to be; search terms most relevant to you
Closing thoughts – (Pipp) – Take time to analyze your site and other information; video is a great tool for conversion, less than 2 minutes is best when it is engaging, speak like you are having a conversation with a single person; video drives up conversion considerably.
Search Intelligence, LLC 1520 W Cleveland St
Tampa, FL 33606