The Nonprofit Exchange


The Nonprofit Exchange:
Interviews with Thought Leaders

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October 17, 2017

Dreams, Teams, and Funding Themes

Danna Olivo Shares Her Secrets of Success

Danna Olivo

Danna Olivo is a Business Growth Sequencing Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.

A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 35 years of strategic planning experience in business, marketing and business development both nationally and internationally.

Danna is not only a professional business growth strategist but has worked as an International Strategist within the country of Brazil, is a public speaker and #1 Best Selling Author on Amazon with “Success From The Heart” and “Journey To The Stage.” Her newest book “MarketAtomy: What To Expect When Expecting A Business” is now available through Amazon on Kindle.

You can find out more about Danna Olivo at







October 3, 2017

Setting Powerful Goals
with Dr. Joe White

Joe WhiteDr. Joe White is a nationally know, Author, speaker and business consultant. Joe has a true entrepreneurial spirit and it has allowed him to join the ranks of those entrepreneurs who can boast that they have never worked a 9 to 5 job throughout their adult life. His professional experience has quite varied Dr. White has sharpened his skills in several capacities. From serving as CEO and COO of million dollar companies, to speaking on stages across the country.

In 2001 he started a real estate investment company buying and selling houses through out North Carolina. In 2005 he took to the stages across the country selling his Real Estate Course “How to Make 5,000 to 10,000 a month wholesaling real estate”. The course taught the successful strategies he learned and developed on buying and selling properties with little to no money down while running his company. During the 2005 lecture tour, he was asked to be the keynote speaker at the 2005 graduation of the Breakthrough Bible College in Temple Hills, Maryland. Where he was bestowed with an honorary Doctorate of Humane Letters during the graduation.

Sault after for his advise and insight by business start ups, celebrates and large Concrete Jungle Book Covercorporations. For over 20 years he has served the entrepreneur community. Launching events like The Triad Entrepreneur Pitch Tank the number one business event in the Triad area of NC, serving on boards such as Benaiah Holdings Group a OTC publicly traded venture capital firm and serving as the NC reparative for CEO Space International, the business conference ranked #1 in the world by Forbes and Inc. magazine as” the conference entrepreneurs can’t afford to miss.

Dr. White is also the co-author of The Best selling book Concrete Jungle Success Strategies for the Real World, which also features best selling author and star of the movie The Secret Bob Proctor. Dr. Joe White is currently avalible for business consulting, real estate investing coaching and speaking engagements nationally and internationally. With topics ranging from Business Strategy, Goal Setting, Real estate Investing and Entrepreneurship.

To Book Dr. Joe White or get more information email or visit

September 26, 2017

How to raise 10 K in under 3 days

…from less than typically 4 ten minute meetings.

Helped hundreds to do this and a lot more dollars raised from this approach.

Donald Ward, State Director of CEOCLUBS FLORIDA, a 41 year established GLOBAL CEO Master Mind Network. Mentor, Coach, and a Mentor to Coaches. Author, Songwriter, Capital Development Expert that specializes also in Corporate Engineering, Strategic Planning, Business Sequencing and is a Counter Intuitive Destiny Coach if you will.  PURPOSE….to Birth Dreams and Visions. A Key Role in the lives of people and businesses is that of a Corporate Networking Officer and Corporate Discernment Officer. Made millions a couple times, lost them a couple times and enjoying making a huge comeback while helping others to do the same. A Divine Connection ( Connector) can be responsible for

1. Accelerating Time,

2. Redeeming Time

3. Compressing time for those they interact with.

Requirements for Mr Ward to come alongside a Visionary for the long haul.

1. The Vision must be Global

2. It must be Socially Responsible. and

3. The Visionary must be willing to all but Die for the Vision.

People generally cross his path when they are either

1. Birthing their Business or

2 Resurrecting it.

Building Fortune Level Teams around your Dream is the only way to truly attract Capital to the project, and that is what his contact grid of trusted relationships at the C Level affords him the ability to do.

September 19, 2017

Creating Diversity on a Board of Directors:
Dr. Thyonne Gordon and Dr. William Lewis Share Ideas That Can Be Implemented 

William LewisDr. William Lewis, earned a doctoral degree from Indiana University, and a master’s degree and a bachelor’s degree from Indiana University Purdue University. He also completed the management development program from Harvard Institutes for Higher Education and he completed the Indiana University Lilly Family School of Philanthropy: The Fundraising School Certificate of Fundraising Management.

Dr. Lewis is a Thought Leader in the Diversity and Inclusion space. He has authored several articles, most notably, he was one of three co-authors of the historic Standards of Professional Practice for the Chief Diversity Officers  (CDO), published by the National Association of Diversity Officers in Higher Education (NADOHE).  He is on the editorial board for INSIGHT into Diversity. Dr. Lewis teaches concepts of oppression and privilege regularly to students enrolled in his MSW level courses.

Dr. Lewis has lead diversity and inclusion efforts at three highly acclaimed universities, Indiana University, Bridgewater State University and Virginia Tech University. Throughout his career Lewis has provided administrative leadership for diversity and inclusion initiatives. He has been an advisor and consultant to university presidents, provosts and college deans.

You can learn more about Dr. Lewis and his work at

Thyonne GordonDr. Thyonne Gordon is an accomplished organizational & human development expert, producer and story genius. Her work with small businesses has created growth-oriented platforms using her proven technique of the S.T.O.R.Y. Acceleratorô and empowered hundreds of organizations nationwide.

Dr. Gordon’s ability to shed light on causes that bring positive impact is evidenced in the piece, From Watts to Africa, showcased in the 2015 Pan African Film Festival. This film highlights the journey of 17 inner city youth traveling to Africa with the organization, Foundation For Second Chances and the impact this leadership program had on their life.

Featured writer in Chicken Soup for the African American Soul; and ghost writer on several projects including a recent collaboration with Grammy nominated recording artist Chanteí Moore.

Dr. Gordon’s gifts in bringing stories of significance to light and enhancing organizations for success, is unparalleled. She has also raised millions of dollars for causes and is committed to positive, strategic and sustainable growth in the social profit sector. With several accolades and awards for her work, Dr. Gordon is most proud of her service in board leadership and received a gubernatorial appointment to the California Naturopathic Board of Directors in 2014; was voted board Chairperson of Pacifica Graduate Institute in Santa Barbara in 2015 and recently received the 44th President of the United States, Lifetime Achievement Award for distinguished service.

Residing in Los Angeles, she encourages youth and adults alike to “bloom where you’re planted.”

You can learn more about Dr. Gordon and her work by visiting 

Watch the Interview

September 12, 2017

Interview with Giselle Jones on Engaging Board Member in Fund Sourcing 

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September 5, 2017

Interview with Cheryl Snapp Conner on How Good Content Attracts Funding

Watch the Interview

August 14, 2017 (Archive)

Todd Greer, Executive Director of SynerVision shares a little about the focus on Community for the upcoming issue of the magazine. Get the magazine, Nonprofit Professional Performance 360 Magazine at

August 8, 2017 (Archive)

On June 8, 2015 the following interview was recorded:

Peter Drucker, the father of Modern Management, long ago pioneered the idea of the knowledge worker. With the advent of the knowledge worker came the concept of managing oneself. Drucker stated “more and more people in the workforce…will have to manage themselves. They will have to place themselves where they can make the great contributions; they will have to learn to develop themselves” (Drucker, Management Challenges for the 21st Century, p. 163).

Frances Hesselbein, CEO of The Hesselbein Leadership Institute, co-author of Drucker’s Five Most Important Questions, and dear friend of the late-Peter Drucker.

Joan Snyder Kuhl, founder of Why Millennials Matter, an international speaker, and co-author of Drucker’s Five Most Important Questions.

Paul Sohn, has a heart for equipping, connecting and transforming the next generation of leaders through his work as a Leadership Coach and Purpose Weaver.

The Drucker Challenge will take place in Vienna, Austria on November 5th and 6th and asks the question, “what will it take to manage oneself in the digital age?”

Tune in as we discuss this important challenge of “Managing Oneself in the Digital Age”, discuss the Drucker Challenge competition, and connect young professionals here in the United States to the international forum!

July 25, 2017

PR Panel: How to Be Sure That Your Nonprofit Brand is Recognized  

The Nonprofit Chat live was a panel of experts on getting recognized. They represent various type of expert skills and backgrounds. The common trait is that all of them are competent at getting connected and recognized for your brand.

Watch the Replay

The panelists were Bill Gilmer, WordSprint, Ashley Bernardi, Nardi Media, Shannon Gronich, Media Magic Intensives, and Doug Brown,

Notes from the session.

3 Keys to Effectively Increase and Maintain Your Visibility – Bill Gilmer

1) having the right message – branding

2) having the right people – sending the right message to the right people

3) with the right rythm – rythm builds trust

Snow ball effect happens when you can do these three things for three years!!

Panelists: Doug Brown Newswire

Bill Gilmer – Wordsprint

Shannon Gronich – Media Magic/Business Acceleration Summit

Test All of Your Messaging Using Your Mailing List Doug with Newswire

  1. Take your list and write your two best subjects lines that are kind of different.
  2. Send 10% of your list subject line A then another 10% of your list subject line B
  3. Both with the same copy….then evaluate! One out of two will stand out.
  4. Take another 10% put the body. You will compare the rate of clicks and action.

Now you have 70%  of your list you can email with your best subject and copy. This will double your response rate.

Media Magic Intensive Live Event

August 10-11, 2017 in Melbourne Florida

Cool Tool for Remaining Visible Year Round! Russ Dennis

July 18, 2017

Strategy – Driving to Abundance with Ed Bogle, Master Strategist

Learn what’s missing that might be limiting the income of your charity 


Watch the Replay

Ed Bogle is a Strategic Planning Consultant that serves as a mentor, coach and consultant to entrepreneurs and non-profit executives. In the case of non-profits, Ed specializes in developing and implementing innovative solutions in defining their strategic value to those they serve and building a “brand” that moves beyond scarcity to a level of abundance.  His firm ideationEDGE works with their clients to understand their “value” creation and “revenue” production.

He has worked with and served as a coach and mentor to several non-profits and two of Inc Magazine’s Entrepreneur of the Year regional winners. He developed a deep passion for non-profits through a frustration from serving on boards and seeing great visionary work die due to funding shortages and donor fatigue.  Understanding revenues and creating abundance comes from carefully crafted strategies driven from a long-term vision and a constancy of purpose.

The Show Notes:

Q 1. What is strategy and why is it important to the charity I lead?

A1. Everyone in the organization needs to be a part of the development of strategy. They should develop their roles which lends ownership

Constant Innovation and Collaboration aid in Promoting the Brand. I Use a One Page Framework that Everyone Signs at End of Major Planning Processes That Raises Level of Consciousness Around Work You Do. The Need For Change is Identified at Levels Closest to Clients they Serve Among Staff and Volunteers (Servant Leaders)

“Don’t Get Stuck in Activity Mode, Move Into Results Mode.” – Hugh Ballou 

Q: Why have a One Page Framework Document?

Ed Bogle: “It is Easy to View and Digest Because it Links to Supports & Detail, Provides an Agenda for Leadership, and Provides a view that is backward and forward looking.                       (Rear View Mirror and Windshield). Some Organizations Like Twitter have Disposed of Rear View Mirror and Only Move Forward Making Changes on the Fly.”

“Leadership Guides Everyone Through the Process of Change!” Russ Dennis

Q2. Does a written strategic plan limit my creativity?

The Systems You Put Together are The Container for Creativity. It is Limited Because It Is Expected to Come From the Top. In the Future Creativity Comes From All Over The Organization.

One Of The Great Limits is Seeing Young People Held Back By Leaders. Transformational Leaders in Innovative Organizations Invite Creativity From Everyone on the Team. Compulsive Innovation and Collaboration Should be The Order of the Day. Regular Check-Ins Are the Key. Young People Will Not Engage If They Don’t Know Your Why!

Strategy Is Flawed Unless It Makes Your Work Relevant to Everyone It Touches! Phased Growth Plans 5 to 7 Years With Rolling Checkins (Quarterly) Keep You Moving Forward.

Committees Are Effective When Attached to Strategy Instead of Functions

Integration of Leadership Into Strategy – Everyone Needs to Understand the Mission; Mass Scale and Superiority of Defense (Competing for resources); Mission is Unchanging and What Everyone Should Be Attached to; Objectives Are Parts the Are Firm. Clarity of Mission and Attachment to Purpose is Important for Charities.

“Engagement in Social (and Other) Issues occurs When Government Backs Out!” – Ed Bogle

Q3. Why and how should the board be involved in the planning?

A3. Set Up Board Mentoring and Masterminds to Work with Staff and Servant Leaders to Look at Internal and External Environments; Build Alliances to Get Things Done; Focus on Purpose With Long Term definition; Create Plans for All Levels that Are Integrated. People Who Volunteer Need to Be Excited About What You Are Doing (All Levels of Organization)

Transforming This Excitement Into Action Is The Key. You Have to Connect Others With Your Brand On An Emotional Level. The Board Has to Drive That and Everyone Else Must Mirror and Embrace It! Approach Your Work as an Evolution (Phased Growth)

“All Brands Have Emotion; Make Sure Yours Drives Good Ones” – Ed Bogle

Closing Thoughts – Strategy Is A Discipline; Clarity of Brand is Where It Stops and Starts; Find and Keep Your Constituents

July 11, 2017

 Increase Your Reach and Donations: Learn About How to Get $10K in Free Adwords

Watch the Replay

Pip Patton

Pip Patton

Pip Patton and John Zentmeyer will share secrets about how to

John Zentmeyer

John Zentmeyer

get $10K in free Google AdWords monthly and how to drive more traffic to your website for more engagement and more publicity. Their company,  Search Intelligence LLC, based in Tampa Florida, is a digital marketing agency.

‘We believe that marketing in today’s digital age should not be confusing to utilize and benefit from.’

We help you accomplish this by offering digital marketing services that are easy to understand and implement. Our services start with SEO and include optimized website design, social media management, video marketing and traffic analysis so you can make informed decisions about your marketing strategy.

We also work with non-profits by helping them apply for and obtain a Google Grant. A Google Grant is a grant of $10,000 in AdWords advertising each month for your non-profit. You can use the grant to promote your non-profit and gain more exposure online; increase awareness, recruit volunteers, promote special events, etc.

Notes from the Interview

Why do we care if people come to our websites?

Need for visibility brings more of people you want to see, online is where people are looking.

Not ranking on Google is like being 100 miles off the highway with no lights turned on. No one can find you!

You can’t get the word out on your work if no one can find you.

How do you figure out who to attract to your website?

Extensive interview with client, create keywords and Adwords to drive traffic, find out what people are searching for through online research, very few people aware of what prospects are searching for and tax status is not a factor.

Online is where more search for info takes place!

1. What is a Google Grant and How Do I Apply?

Google’s way to give back to the community; $10,000 month available to 501(c)3; keyword bids restricted to $2 or less; must find enough keywords to use all of the funds.

Qualifications – verify status as charity; apply online; campaign (Adwords) must be ready to go when launching

2. What is SEO and why do I need it for my charity or church?

Paid v. Organic Search priority given to paid; Ranking based on most relevant to search according to Google who cater to their own customers; can use best keywords when they are paid for; Google rates the information you provide, you have to build authority; organic search provides 5 times amount of results as paid search; you have to build credibility through your results; good information adds to your authority!

Facebook uses pixels attached to your website to build a “smart dat profile.” Google does not do this for you.

LinkedIn relation to Google – optimized profiles are critical to building authority, it helps develop authority

Organic Reach – Basics

Clarity around what you do needs to be clear to Google tech; links back to high authority sites on subject helps (on page SEO) must be relevant and valuable; Google grades authority based on links from other sites, social media, or blog posts that are shared or other shared information. This all takes time using SEO.

Only 18% to 20% of traffic comes from paid search. The rest is organic! The top 3 get the lion’s share!

Analytics tell you what people type in to find you. Free tutorials available from Google.

One-third of searches on monthly basis are different from anything they’ve ever seen before!

Buffer and QUUU work together

How do people learn how to do SEO in a way that helps them?

Creating a presence on the main social media sites use tools like Buffer (link posts to other sites); Quuu – (Aggregator of articles and information for curation); make sure you include some original content that increases engagement

Basic Visibility Enhancers – get more than one account (the Big 5; Facebook, LinkedIn, Twitter, Google+, and Instagram); have accurate info on all sites; hire someone who has expertise because everything changes frequently

Algorithms for mobile and desktop differ, mobile friendly search is more important all the time; by 2018 it will dominate rankings; far more searches on mobile than desktop!

Closing Thoughts – (John) Go through strategy form to provide the types of information they need to provide good service; stay in your wheelhouse and focus on what you know, let your SEO experts to help you get where you need to be; search terms most relevant to you

Closing thoughts – (Pipp) – Take time to analyze your site and other information; video is a great tool for conversion, less than 2 minutes is best when it is engaging, speak like you are having a conversation with a single person; video drives up conversion considerably.

Contact Information

Search Intelligence, LLC 1520 W Cleveland St

Tampa, FL 33606

(813) 321-3390

July 4, 2017

Announcing the Les Brown Foundation

Watch the Interview with Les Brown and Tamara Hartley by Hugh Ballou

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The Nonprofit Exchange subscribe below

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